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Great Britain domestic day trips: archive

Explore the historical annual reports, quarterly and monthly summaries of the Great Britain Day Visits Survey (GBDVS).

Great Britain domestic day trips: archive

The Great Britain Day Visits Survey (GBDVS) measures the volume, value and trip characteristics of tourism day visits in Britain. This page includes the results up to 2023, together with findings from earlier surveys using different methodologies conducted since 1998.

From 2021, some definition and survey methodology changes were introduced, meaning that results published for April 2021 onwards are not directly comparable with data published for 2019 and previous years. 

On this page you will find an online data browser (up to 2019), detailed annual reports and archive headline summaries.

For further information, please contact research@visitbritain.org.

GBDVS annual reports archive

These reports provide the main results of GBDVS including estimates of the total volume and expenditure of Tourism Day Visits and trip characteristics. Results are provided at an overall GB level and individually for visits taken to destinations in England, Scotland and Wales. Expand the section below to see the annual reports that take a deep dive into domestic day visits taken in GB.

Headline reports released at the monthly, quarterly and annual level, as well as supporting documentation for that year can be found below.

GBDVS 2023 reports archive

Domestic day visits 2023:

Q1 2023 Detailed Overview

Download (4.19 MB)

Q2 2023 Detailed Overview

Download (4.19 MB)

Q3 2023 - Detailed Overview

Download (4.2 MB)

GBDVS 2021 and 2022 reports archive

Domestic day visits 2021 and 2022:

2021 and 2022 Detailed Overview

Download (4.64 MB)

Background Quality Report GBDVS 2021

Download (1.14 MB)

Background Quality Report GBDVS 2022

Download (878.93 KB)

data comparability

Due to extensive methodological changes, results from 2021 cannot be compared to data up to 2019. Take a read of the background quality report (PDF, 1.14MB) to find out more.

Online data browser

Archive data is available via our simple to use GBDVS Online Data Browser, which goes back to 2011 (and up to 2019) and includes a link to instructions for use on its front page.

It allows users to analyse data for the volume and value of: all tourism day trips (non-regular activities, outside the place of residence) and all 3+ hour leisure trips (all tourism day trips, as well as trips which lasted at least three hours but did not fulfil the criteria to be classified as tourism trips, because they were either activities undertaken regularly by the respondent, or because they happened in the respondent’s place of residence).

GBDVS 2019 reports archive

Domestic day visits 2019:

2019 Detailed Overview

Download (297.55 KB)

2019 Detailed Overview.xlsx

Download (69.49 KB)

GBDVS 2018 reports archive

Domestic day visits 2018:

GB Day Visitor Survey 2018

Download (4.05 MB)

Note: In December 2018, an error was found in the Activities Core To Tourism volume data for 2014. This has been corrected in all monthly reports where the data appeared (November 2017 to October 2018), as well as the 2017 GB Day Visitor Survey report.

2018 Detailed Overview

Download (298.02 KB)

2018 Detailed Overview.xlsx

Download (70.56 KB)

GBDVS 2017 reports archive

Domestic day visits 2017:

GB Day Visitor Survey 2017

Download (4.34 MB)

GBDVS 2016 reports archive

PDF

GB Day Visitor Survey 2016

Domestic day visits 2016:

Download (5.36 MB)

Monthly summaries

Note (31 March 2017): A processing error has been discovered which affected results for Tourism Day Visits (TDVs) taken in London in 2016. When the 2016 data were re-processed with the correct TDV filter rules applied, there was an increase in the volume of visits taken in London assigned as TDVs, and a corresponding impact on the England and Britain totals.

The published individual monthly reports for 2016 have not yet been corrected so the interim TDV level data for London, England and Britain from these previously published monthly reports should not be used.

This issue had no impact on the 2016 results reported for Scotland, Wales or any of the English regions outside of London.

In addition, in 2016, a number of changes to the survey and questionnaire were made to improve survey usability and aid respondent understanding of the survey questions. These revisions together led to an increase in reported levels of trip taking. Further analysis of the data, including a parallel survey exercise, suggests that the revisions together accounted for 15 percentage points of the year-on-year increase recorded in 2016. On this basis, all estimates in the top line survey report of visits for 2011 to 2015 have been increased by a factor of 15% to allow a meaningful comparison of year on year trends.

Year-on-year percentage changes that were included in the previously published monthly 2016 reports should not be used. However, previously published data for 2011 to 2015 can continue to be used to understand trends between 2011 and 2015, and to understand the structure and composition of the day visit market within individual years.

PDF

Topline 2016 Survey report

The Topline 2016 Survey report incorporates these changes and provides a more detailed explanation of the revisions made.

Download (442.44 KB)

GBDVS 2015 reports archive

Domestic day visits 2015:

GB Day Visitor Survey 2015

Download (4.33 MB)

For reports from 1998 – 2014, please contact us at research@visitbritain.org.

Further information

PDF

2018 Methods and performance report

Our 2018 Methods and performance report includes details on the survey methodology.

Download (7.19 MB)
PDF

2016 Methods and Performance report

The 2016 Methods and Performance report, also includes a copy of the questionnaire for 2016.

Download (7.19 MB)
PDF

Develop the weighting strategy

You can also view a separate report which describes the approach taken to develop the weighting strategy in 2011, when the survey was launched with an online methodology.

Download (867.63 KB)

Official statistics and partners

The Great Britain Day Visits Survey (GBDVS) is designated as official statistics and follows the Code of Practice for Official Statistics (2022) set by the Office for Statistics Regulation.

VisitEngland jointly sponsors the survey with our partners VisitScotland and Visit Wales.



More on tourism in England

The most up-to-date GBDVS data can be found on our latest data page.

For more facts and figures about tourism in England, explore our latest intelligence on domestic overnight trips, accommodation occupancy and visitor attractions – or find information about inbound tourism statistics.

Our domestic sentiment tracker is another tracking survey we run to understand domestic intent for short breaks and holidays within the UK and abroad.