What's Inside?

Communications Platform as a Service
(CPaaS) is one of the hottest topics in
telecoms right now as brands look to use the
omnichannel to engage with their customers
and potential customers.

Mobilesquared defines CPaaS as “the
capability to provide real-time, cloud-based
omnichannel communications via an API to
connect brands with consumers.” Under this
definition, companies not providing access to
more than one channel are not classified as a
CPaaS provider.

Similarly, from a business
perspective, a business can be using one or
multiple channels to communicate via an API,
but it has to have access to multiple channels
if required.

Highlights:

2. Voice is expected to experience revenue leakage of 8.1% of total voice spend in 2022

3. Termination rate charges were identified as the biggest threat to traffic

4. An estimated $6 billion will be lost in cumulative revenue between 2022-2026

5. Voice is the channel expected to experience the greatest threat from fraudulent practices