Adventure Together: Now What?

Day 1

Welcome To Adventure Together - What's to Come? A Look into the Future

Welcome to Adventure Together: What's to Come? A Look into the Future

TourRadar’s Co-Founder & CEO, Travis Pittman, shares how a worldwide pandemic forces the multi-day touring industry to rethink its approach to reaching and appealing to customers. He’ll outline why Adventure Booking Platforms are the future and how they will play a pivotal role in connecting the ecosystem and accelerating the category to $1T+ over the next 5 years.
Online Sales Strategy for Multi-Day Tour Operators

Online Sales Strategy for Multi-Day Tour Operators

Selling multi-day tours online can be a great opportunity to reach new audiences, but it also requires thoughtfulness in your approach. In this talk we'll cover the opportunities that OTAs present, and zoom out to discuss how to craft a sustainable and profitable online sales strategy for your business.
Innovative Travel Agents: Conquering the Post-pandemic World With Digital Transformation

Innovative Travel Agents: Conquering the Post-Pandemic World with Digital Transformation

In a post-Covid world, managing clients' needs and expectations and changing restrictions and protocols is essential to any agency. In this new and versatile environment, what are the digital technologies to look into and develop? What possible niches, segments, and markets will be top targets for the coming years?
The Road To Recovery: How Digital Marketing Is Driving Growth for Destinations

The Road To Recovery: How Digital Marketing is Driving Growth for Destinations

In 2020 our industry changed its character to a more challenging beast to wrestle. A worldwide challenge has brought new, more dynamic tourism with new demands and definitions. How can we partner and go about rebuilding for the future? How can travel marketers look ahead towards recovery? What are the data and tools to look into?
Breaking Down LGBTQ+ Travel Barriers

Breaking Down LGBTQ+ Travel Barriers

LGBTQ+ travellers make up a non-negligible part of the travel industry, offering significant economic opportunities for travel organisations so destinations and tourism businesses need to learn how to adequately meet LGBT+ travellers, whether single, couples, or families. In this panel, we’ll discuss how to successfully prepare for, reach and serve the LGBT+ market. We’ll provide valuable information and resources, as well as success stories and best practices.
Sales & Operations - Building Back Different

Sales & Operations: Building Back Different

It's tempting and insightful to talk about the performance of travel brands against 2019 results. Just as important as the comparisons is to understand what is being done differently, either by choice or by necessity, as travel emerges into a new dawn. Hear how different parts of the industry are responding to the challenges and opportunities presented by the post-Covid environment.
Influencer Marketing in Travel and Tourism - Best Practices in a Post-pandemic World

Influencer Marketing in Travel and Tourism: Best Practices in a Post-Pandemic World

Whether you’re a travel blogger yourself, work at a DMO, or are a tour operator - the influencer industry has changed shapes and forms since its inception and particularly with the rise of Social Media. In this workshop, Austrian travel photographer & storyteller Marion Payr will take you on a journey to better understand the state-of-the-art best practices in Influencer Marketing and relations, her top tips when working with influencers, and how to avoid the most common mistakes. She will share her personal experiences as a travel influencer as well as her experiences working with clients in her Social Media agency. This session will give you an updated overview and some How To’s, that you can directly apply in your marketing practice.
Targeting Net Zero – How Is the Multi-Day Tours Industry Responding to the Climate Crisis?

Targeting Net Zero – How is the Multi-Day Tours Industry Responding to the Climate Crisis?

Carbon Offsetting alone does not provide the answer to the climate challenge, so how can we cut tourism emissions in half by 2030, and what are the pathways for the multi-day-tours industry to achieve net zero before 2050? Michael will share some insights on Explore!'s comprehensive carbon-reducing strategy, and what tour operators can already start doing today to achieve global net-zero goals. Nadine will share some perspectives on how The Travel Corporation is collaborating with destinations to build a shared agenda for climate action. Our moderator will share some high-level perspectives from the Travel Foundation, one of the co-authors of the Glasgow Declaration on Climate Action in Tourism, launched at COP26.
Managing a Destination – The Progress Towards More Responsible Tourism

Managing a Destination: The Progress Towards More Responsible Tourism

Sustainable tourism is pursuing the goal to balance the needs of the tourists with those of the destination, maintaining the economic and social advantages of tourism, and extenuating any negative impacts on the destination. Jon De Fries CEO of Hawaii Tourism Authority and Malcolm Roughead CEO of VisitScotland are sharing how to engage, educate and consult with stakeholders, set clear goals, and monitor and measure the impact and the results. They will highlight destinations' commitment to a responsible future of tourism - concepts, and ideas, but also challenges and obstacles on the way.
The Winning Formula for Your Adventure – Impact Evaluation Workshop

The Winning Formula for Your Adventure: Impact Evaluation Workshop

Organizing a tour requires one to be more conscious and transparent about the carbon footprint and social impact they leave behind. Charlie Cotton CEO of Ecollective will provide expert knowledge and action points to take away by using and showcasing how having an accurate measurement and evaluation of the impact of each aspect of your tour can help to identify where the emissions come from and how to reduce them, and how much money actually stays in the communities and work out how you can enhance it and better communicate it. 
Bridging the Gap - Creative Solutions to Connect With Inclusive Communities.

Bridging the Gap - Creative Solutions to Connect with Inclusive Communities

How can the travel industry be more inclusive and tourism marketing be more diverse? During this interactive session, award-winning and diversity travel consultant, Martinique Lewis, will present the Diversity Score Cards and talk about Unconscious Bias: what it is and what it looks like. Finally, she will share some strategies for market expansion toward BIPOC communities.

Day 2

Adventuring Through Data

Adventuring Through Data

While confined at home, people have been dreaming about their bucket-list adventures, wanting to experience new cultures and rediscover the world. Now, the time has come, these plans no longer need to be postponed. The awakening of a post-pandemic world brought on different user behaviors and unveiled new travel trends.

Join us in this session to learn more about the adventure world, how it has evolved in the past months and what are our predictions for the future. We’ll share some TourRadar travel highlights and combine them with Google’s macro vision.
How to Navigate Around the Moving Target of SEO and Its Constant Updates

How to Navigate Around the Moving Target of SEO and its Constant Updates

How to keep up with the constant updates in Google algorithms and stay on top? This session will run through the latest Google updates and will highlight, with concrete examples, ways to protect and prevent your website from its negative impacts. We will explore what metrics to look at and key aspects to avoid along the way.
Responsible & Sustainable Indigenous Tourism

Responsible & Sustainable Indigenous Tourism

This panel will bring together travel professionals and representatives of indigenous tourism organisations. Together, they will reflect on the challenges that Indigenous people face and tackle ways to make indigenous tourism more responsible and sustainable. In the second part, they will introduce marketing strategies to help businesses position themselves as leaders in Indigenous tourism, while also presenting success stories and best practices to measure positive impact.
Marketing Yourself As a Travel Agent Selling Adventure

Marketing Yourself as a Travel Agent Selling Adventure

In a post-covid world, professionals are demanding a more dynamic approach across the tourism industry, where change is not to only constant but also flexibility and innovative. How can we ensure market shares and customer retention? What are the digital tools that are speaking to your customer and your product? Join this workshop to get a grip on the best practices for the travel agents of the future!
Going Hybrid? What Tech Does the Multi-Day Industry Need To Adopt

Going Hybrid? What Tech Does the Multi-Day Industry Need to Adopt?

With the Multi-Day Adventure industry slowly moving online, digital communication channels such as email, live chat, whatsapp, phone, chatbots, sms and even own messaging channels are slowly becoming a norm for customer support in our industry. Since COVID, the hybrid working environment has added a layer of complexity, requiring to provide all communication channels for customer support agents whether they be in a home-office, shared workspace or at the main offices. In this session we will be discussing how Operators, Travel Agents and their customer support agents have coped with omni-channel complexities and how we will evolve in the future with the support of technology providers.
Winner Announcement & Closing Remark

Winner Announcement & Closing Remarks

Winners Announcement
By receiving early bird registration points or earning points throughout the two-day event, you have the chance to win an incredible prize! And now it’s time to discover who the lucky winners are…

Round Up & Final Words
Enjoy a recap of the highlights from Adventure Together from TourRadar’s Chief Commercial Officer, Brendan Roberts, as well as some closing remarks from Travis Pittman, TourRadar’s Co-Founder & CEO.

Adventure Distribution Partner Solutions

Gain access to the leading multi-day adventure marketplace and earn commission on every booking. Our Adventure Booking Platform enables Travel Agents, OTAs, GDSs, Airlines, Influencers, and Content Providers to access and book 50,000+ unique organized adventures all via one solution and one portal. 

Learn more
Adventure Distribution Partner Solutions